Polish Business News Magazine

Grzegorz Brzoska of the Warsaw based brand design agency Salt Pepper sees a trend in packaging towards simplicity. They have worked with the Bakoma range in producing over 100 packages.

MTC Pharma Center specializes in the production of high quality foil packaging solutions for the pharmaceutical industry. The company is owned by Austria-based MTC Holding, an international group with production sites also located in Croatia, Slovenia, Romania and Serbia, and works in partnership with Constantia Verpackungen AG Group.

Our new publication, Central and Eastern European Packaging is now available! CEE Packaging is the international platform for the Central and Eastern European packaging industry focussing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

The growing role and significance of packaging in our lives and the resulting increase in the share of the packaging industry in economy entail dissemination and promotion of knowledge about packaging management.

The use of multi-layer food trays from RPC Bebo UK Corby has enabled the Mispol Group to launch a new product range to meet the growing popularity of ready meals in the Polish market.

Growing demand, the region seems poised to lead growth in the global biodegradable packaging sector up to 2011, as per a report by Pira International. The region is predicted to undergo the most dynamic growth over the next four years, despite being substantially less developed compared to other markets.

Rexam, the leading global consumer packaging company, has opened its first plastic packaging plant in Poland. The new facility, located in Lodz (130 km west from Warsaw), is the first manufacturing plant dedicated to Rexam Home & Personal Care in Central and Eastern Europe. This Greenfield project, launched by Precise Technology prior to its acquisition by Rexam last December, successfully started production in mid-April.